Doula Business Blog Articles

A woman stares at her phone and there are computer images projected around her. Words on the screen read: 17 Must-Have Apps to Simplify Your Doula Business

17 Must-Have Apps to Simplify Your Doula Business

Simplify your doula business with these 17 must-have apps! From streamlining client management to creating professional marketing materials, these tools will help you save time and grow your practice. Plus, discover 2 bonus tools to take your business to the next level. Click now to learn more!

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A woman sits at her desk, talking on her phone. The words: 15 Ways to Market Your Doula Business in Just 5 Minutes, are written on top of the image.

15 Ways to Market Your Doula Business in Just 5 Minutes

Discover 15 quick and effective ways to market your doula business in just 5 minutes each. From engaging on social media to updating your website, these simple strategies are designed to fit into your busy schedule and help grow your business efficiently. Perfect for doulas looking to make a big impact with minimal time investment.

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A woman smiles at her phone. The words: Staying On Brand in Your Doula Reels are written on top.

Staying On Brand in Your Doula Reels

Learn how to maintain brand consistency in your doula reels with our practical guide. Discover tips on using visual identity, branded graphics, and technical enhancements to create engaging, professional reels that reflect your unique brand values and connect deeply with your audience.

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Two women talking and one is smiling and the other is turned around. The words "Harnessing the Power of Testimonials in Doula Reels" are written over the image.

Harnessing the Power of Testimonials in Doula Reels

Discover effective strategies for using testimonials in your doula reels to enhance credibility and connect with clients. Learn creative tips for new and experienced doulas, overcome challenges in self-promotion, and utilize practical tools for creating engaging content. Start transforming your doula practice today!

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A woman stands in front of a phone filming and instagram reel. The words are written on the image: Crafting Compelling Doula Reels: A Step-by-Step Guide

Crafting Compelling Doula Reels: A Step-by-Step Guide

Discover how to create effective Instagram Reels with this step-by-step guide designed specifically for doulas. Learn to connect with potential clients by showcasing your unique support during pregnancy, birth, and postpartum periods. Boost your visibility and build trust through engaging, professional content.

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Woman looks at her phone with the words written on the image: Maximizing Reels for Doula Marketing

Maximizing Reels for Doula Marketing

Discover how doulas can leverage Instagram Reels as a powerful marketing tactic to connect with audiences, showcase expertise, and foster community engagement. Learn practical tips for creating emotional content, showcasing expertise, and tapping into important observances. Join us as we empower doulas to navigate the world of Reels, drive engagement, and make a difference in maternal health worldwide.

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5 Common Mistakes Doulas Make at Baby Fairs

Learn how to ace your next baby fair as a doula with these essential tips! Avoid common mistakes, set clear goals, engage effectively, and choose the perfect giveaways to stand out. From preparation to engagement strategies, this guide has you covered. Get ready to shine at your next baby fair and attract potential clients like never before!

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A doula sits on the bed packing her doula backpack while filming it with her phone.

Mastering B-Roll for Doula Social Media

Discover how to elevate your doula services with our expert guide on capturing impactful b-roll footage. Learn practical tips for enhancing privacy, adding emotional depth, and engaging your audience visually. Perfect for doulas looking to enrich their social media presence.

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A pregnant woman is smiling while working at a desk and talking on the phone.

Understanding the Pregnant Workers Fairness Act (PWFA)

Explore the key features of the Pregnant Workers Fairness Act (PWFA), effective from June 2023, which ensures equitable accommodations for pregnant workers. Learn who’s covered, the essential protections provided, and why this information is vital for doulas in supporting their clients’ health and workplace rights.

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Two black women sitting down on the couch having an interview in a conversation

How to Find the Right Backup Doula

Discover essential tips on how to find the right backup doula to ensure continuity of care for your clients. Learn where to search, what qualities to look for, and how to formalize a reliable backup arrangement. Perfect for doulas aiming to enhance their practice.

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A woman sits on the couch staring at an orange phone with a puzzled look on her face.

How Prompt Responses Can Secure Your Next Doula Client

One of the most common complaints I hear from families is that they struggle to have doulas call them back when leaving inquiries about their services. Imagine the cocktail of excitement and anxiety that expectant families feel when they take the significant step of reaching out to a doula for support during one of the most transformative periods of their lives. In this moment, every hour counts, and missed inquiries can result in more than just lost opportunities; they can add unnecessary stress to families eagerly seeking support and guidance.

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A doula sits at a desk working on a computer.

Streamline Your Doula Service with Effective Autoresponders: A Step-by-Step Guide

In the digital age, first impressions are often made online. As a doula, your social media presence is not just a platform for connection but a pivotal part of your business strategy. Autoresponders are an efficient way to manage inquiries while providing immediate value to potential clients. This guide will walk you through setting up autoresponders on your social media platforms to help direct clients to your website or specialized services like MeetYourDoula.com or Doula Match.

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Using Freebies to Build Your Doula Business

Using Freebies to Get Doula Clients

Let’s get right to it: you’re looking for ways to stand out and connect with potential clients. Offering freebies is a straightforward and effective method to show your value and build trust. Here are five practical and impactful freebies you can start offering today. These are designed to help your clients feel supported and informed from the get-go.

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Doula presses on a birther's hips during a water labor.

Your Doula Business: Exploring the LLC for Doulas

You have chosen an incredible path of supporting families during one of life’s most profound journeys. And now, you might be contemplating the next step for your business—forming a Limited Liability Company (LLC). The thought of doing so can seem daunting, but don’t worry! As an experienced doula business advisor, I am here to help demystify the process and provide general, non-legal advice on setting up an LLC.

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A red headed woman sits smiling in a wheel chair working on her computer.

Preparing for Your Doula Journey

Becoming a doula is a profoundly rewarding journey, offering the unique opportunity to support families through one of life’s most transformative experiences. Whether you’re eagerly awaiting the start of your doula training, taking a well-deserved break, or looking to rejuvenate your practice, preparing effectively during this time can significantly enhance your readiness and confidence.

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Three females standing at a board working on their business.

Assessing Your Doula Business for Growth

Learn how to assess the key internal and external factors impacting your doula business through a thorough SWOT analysis. This post provides a detailed explanation of SWOT and guides you through brainstorming strengths, weaknesses, opportunities, and threats specifically for your practice. Tips are included for conducting the analysis to clearly evaluate where your business excels and aspects to target in your upcoming goals and strategic plan.

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Doula Doing Journaling through Burnout

Is Burnout Threatening Your Doula Career?

Doula burnout is real and on the rise. Discover the subtle warning signs and what to do if you feel overwhelmed. Get tips for implementing sustainable self-care practices that allow you to thrive, not just survive, in this rewarding role.

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Do you regularly reach out to referrals as a way to grow your doula business?

Are You Playing at Your Doula Business?

Are you spending too much time tweaking social media posts instead of acquiring new doula clients? This blog provides strategies for doulas to evaluate how they allocate their limited time each week between activities that meaningfully grow their business versus non-essential ‘tasks. Learn tips for capturing more referrals, partnering with local professionals, and productively managing your marketing efforts.

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A doula researching a bank for her business on a laptop.

Choosing the Right Bank Account for Your Doula Business

As a doula starting your own business, selecting the proper bank account is one of your first important financial decisions. A dedicated business account keeps client payments separate from personal finances and offers tools to help your business grow successfully. However, with various account options available, deciding which features best suit your needs can feel daunting. This article will break down key factors to consider when choosing the right business bank account for your doula business.

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Two doulas sharing referral information and networking.

Building Bridges

Explore the importance of professional referrals in the doula community. Dive into effective strategies for building relationships, enhancing client care, and fostering collaboration in birthing and postpartum support. Elevate your doula practice through community connection.

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