Signs of a Doula Scam
Identifying a Doula Scam

Doula fraud, scam, fake – whatever you call it – it happens.

You may have heard that there are people out there who like to scam doulas. These are people who have various reasons for their misguided attempts. This is going to be a compilation of how you can recognize a doula scam and what you can do about it.

The email, text, or instant message always tends to go something like this: “Hi. Are you a doula? I’m looking for a doula, but I’m overdue… In fact, I’m contracting right now and I think I might be in early labor. Is it too late to get a doula?”

First of all, you will occasionally get legitimate communications from people like this and it’s always fair to treat everyone with respect. 

What are the red flags? 

There are a number of red flags that other doulas talk about when trying to identify a scammer:

  • Overdue, sometimes by weeks
  • Contracting currently
  • Offering a good review instead of money
  • Uses odd language
  • Asks questions that don’t seem like something a pregnant person would ask
  • Spends an inordinate amount of time talking about their vagina
  • Will usually stop responded when asked for a contract or deposit
  • In the strange event that they send you a picture, consider running a reverse image search on it. See where else it’s been used.

One particular variation on this is that rather than being contacted by a person in labor, you’re contacted by the partner. Usually, someone who is planning to be out of the picture. Reasons for being out of the picture have ranged from “out of the country for work”, “new to the country and she arrives first”, or a “friend just looking to help someone far away.”

Why does this happen? 

There isn’t just one thing that causes people to do this. Why would someone think it’s funny or a good time to waste the time of someone who is being generous and giving around birth? There are even doulas who have had similar versions of support scams run from people claiming to be having miscarriages.

Buzzfeed wrote an article claiming: “For years, doulas have dealt with fakers who want to roleplay a pregnancy or childbirth fantasy. “ That certainly could be it or it could be a 2020s version of prank calls.

What can you do about it?

There are a number of things you can do about it. The first thing is to trust your gut. If something doesn’t feel right – this might not be the right client for you. That may mean it’s a scammer, but it could just also honestly not be the right fit.

  1. Ask them how they found you and why they chose you. Have they even looked at your website or social media?
  2. If you have someone who is throwing red flags at you, even if they aren’t ones I’ve listed here, figure out how to formalize the relationship. Usually asking for a contract and payment, even a nominal one, will lead to a sudden end to the conversation.
  3. If they respond that they can’t afford it or are willing to give you a great review in exchange for services, you can always suggest that they find a service that does low-income families in their area.
  4. Stop responding and block the number.
  5. Check out the article on how to respond to potential doula scammers.

Just remember, this isn’t your fault, even if you feel like you got pulled in a bit before you realized it was happening – the caring nature of doulas means this happens sometimes. Have a line at which you always know that something has crossed from questions that might lead to someone signing a contract and what has ventured into the territory of an actual doula visit for services. You might even have a fee that you’d charge for a simple meeting. Many doulas offer a one-off prenatal meeting for planning purposes for a small fee. Your time is valuable.



Abby Jorgensen, doula, wrote about her experience with one such scammer: “Sometimes people with a birth fetish or pain fetish try to get doulas to essentially do sex work for free and without obtaining consent. (Sometimes they’re also trying to get your bank account information, but I want to talk about the first thing.)

“One particularly gutwrenching example comes to mind. An important focus in my work is bereavement, so I often walk with families who experience miscarriage, stillbirth, or infant loss. Last year, I had someone contact me on IG through a new account, asking for support (none of this is unusual in bereavement situations, where social stigma blaming parents is so strong).

“They said they were going through a stillbirth and were in the process of giving birth. For a few moments, I messaged them – how was their headspace? How did they feel about the space in which they were giving birth? And very quickly, things started to not add up. In particular, why was this person so eager to have me tell them what things should look like or feel like, rather than just letting me listen to them? It was when they sent me a telltale sign – a message that simply read “ohhhhhh ahhhhhh” that I began to realize what was happening. A few quick questions later, and the person stopped responding (as all scammers do when they realize you’re onto them). Horrified, I deleted the conversation and blocked the account.

“I began googling and learned that miscarriage and stillbirth fetish are a thing. That’s the one and only bereavement scammer I’ve had (at least, that I know of). I still get angry thinking about it. Someone saw my years of experience walking with dozens of families through the most painful experiences they could imagine, and because of that, that person had tried to use me for sexual gratification. Why? Just, why?

“In this example, the scammer check that I instituted in my birth doula work had failed me. If I suspect a scam, I say, ‘Wow, sounds like you’re progressing quickly! I offer virtual support for $x. I’ll send you my contract right now, and will provide services as soon as you pay. What’s a good email address for you?’ (and typically I never hear from them again.) But I don’t currently charge clients for my work as a bereavement doula, so that person slipped through. It hurts to ‘get got’, and it also hurts to know that someone was using such a painful experience for so many to get my unknowing and unwilling participation in their sexual fantasy.”

Another conversation from a potential spammer and a doula…

Text message that reads: "I was due Feb. 14 having a homebirth I am 18 and nervous and to text some"
Text message that reads: "Send me a deposit of $250 please. I'll give you the info once you agree to pay the deposit."

Recently a woman in Canada was arrested, charged, and found guilty for scamming doulas. She’s serving two years house arrest.

So what do you do if someone is writing you and you think it’s a scam? Read: How to Respond to a Doula Scam


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