Crafting Compelling Doula Reels: A Step-by-Step Guide
A woman stands in front of a phone filming and instagram reel.

Using Instagram Reels can powerfully connect you with potential clients by showcasing your unique support during the pregnancy, birth, and postpartum periods. These engaging, brief videos can boost your visibility and help build trust. This guide outlines clear steps to create impactful doula-themed Reels.

Step 1: Define Your Objective

Start by clarifying your goals for your Reels. Are you aiming to educate about doula services, share client stories, or offer a glimpse into your daily practice? Setting a clear objective will guide the focus and content of your Reels.

Step 2: Brainstorm Content Ideas

Think about what messages resonate most with your audience and what unique insights you can offer. For example, for birth preparation tips, you could create a Reel demonstrating three simple breathing techniques. For personal insights, consider sharing a story about a memorable moment with a client that highlights the emotional support you provide. If you aren’t sure where to start, I suggest that every doula should have these six reels.

Step 3: Prepare Your Visuals and Audio

Choose visuals and music that align with the professional image you want to project. If discussing relaxation techniques, choose soothing background music. For visuals, a calm setting like a softly lit room can enhance the comforting message you’re conveying. Don’t forget to film lots of B-roll footage from your everyday work as a doula.

Step 4: Plan and Organize Your Shots

Organize how you want to film your Reel. Sketch out a shot list and think about the locations and props you might need. Good lighting and clear audio are crucial for a professional result. Include close-ups of your hands demonstrating techniques, mid-shots of you speaking directly to the camera, and wide shots that show a peaceful, prepared workspace.

Step 5: Film Your Reel

Capture your footage with purpose. Whether you’re showing a day in the life of a doula or demonstrating how you support clients, keep your filming focused on your objectives. When filming a ‘day in the life’ segment, include clips of you preparing your doula bag in the morning, traveling to a client’s home, and interacting in a supportive, non-intrusive manner.

Step 6: Edit for Clarity and Impact

Edit your Reel to make it concise and engaging. For a Reel about postpartum care, you might add pop-up text to emphasize key points like ‘hydration is crucial’ or ‘rest when the baby rests,’ ensuring the tips are clear and memorable.

Step 7: Publish and Promote Your Reel

Once your Reel is ready, publish it with a supportive caption that encourages interaction. Use relevant hashtags to increase visibility and include hyper-local tags to connect with potential clients in your area. When you post your Reel about birth preparation, use hashtags like #DoulaSupport and #BirthPreparation. Add hyper-local tags such as #DoulasOfSeattle or #NYCBirth. Remember, Reels are a part of a marketing strategy, they are a tactic, not the whole strategy.

Step 8: Review and Refine

After your Reel is live, monitor its performance. Look at engagement metrics like views, likes, and comments to see what works and what doesn’t. Use this feedback to refine your future Reels.

General Advice:

Remember, the goal of your Reels should be to convey the feelings of support and comfort you provide, rather than focusing on the specifics like the number of prenatal visits. It’s about showing potential clients the emotional and practical support they will experience with you.

This revised guide provides a comprehensive approach to creating engaging and effective Reels that resonate with potential doula clients and showcase the unique support you offer as a doula.


Chat with other doulas about reels!


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