As a doula, finding time to focus on business marketing can seem like a daunting task, especially when your days are already packed with supporting clients. However, small, consistent actions can make a big difference. Here are 15 quick marketing tactics that take just about five minutes each but can significantly impact your doula business.
1. Send a Thank-You Note
Take a moment to send a thank-you email or card to someone who has supported your business, whether a client, a fellow doula, or a healthcare professional. This not only strengthens relationships but also keeps you top-of-mind for referrals.
2. Engage with Local Vendors
Leave a thoughtful comment on a blog post or social media post by a local vendor whose services complement yours, like childbirth educators or maternity photographers. This builds a network of support and can lead to cross-promotion opportunities.
3. Post Helpful Tips in Local Parenting Groups
Share a quick tip or piece of advice in a local Facebook group for parents. Make sure it’s genuinely helpful and not just promotional. This positions you as a go-to expert in your community.
4. Sync Your Calendar
Spend a few minutes ensuring your professional calendar is up-to-date and synchronized across all your devices. This helps prevent double bookings and keeps your schedule smooth.
5. Update Your Social Media Profile
Quickly update your social media profile with a recent accomplishment or a new service you’re offering. Keeping your profile fresh increases the likelihood of attracting new clients.
6. Schedule a Social Media Post
Use a scheduling tool to set up a social media post for later in the week. It could be a motivational quote, a quick tip, or a reminder about the services you provide.
7. Check In with a Past Client
Send a quick message to check in on a past client. A simple “How are you doing?” can remind them of your care and professionalism, prompting them to recommend you to friends.
8. Refresh Your Website’s Homepage
Add a new testimonial or a recent photo to your website’s homepage. This small change can make your site feel more updated and engaging to visitors.
9. Read and Share an Article
Find a relevant article about pregnancy or childbirth and share it on your social media with a brief personal commentary. This shows that you’re informed and engaged with current topics.
10. Create a Quick FAQ Post
Draft a quick post answering a common question you get from clients. This not only saves time in future communications but also builds your credibility as a knowledgeable professional.
11. Review a Related Service
If you’ve used a service or product relevant to your business, like a new birthing ball or educational course, take a few minutes to leave a review. This can help build relationships and your reputation as a trusted resource.
12. Connect with a Colleague
Reach out to a fellow doula or related professional with a quick message or email. Networking is crucial, and maintaining connections can lead to mutual referrals.
13. Record a Quick Video Tip
Use your phone to record a brief video tip about something relevant to your clients. Upload this to your social media or YouTube channel to engage with your audience in a more personal way.
14. Write a Brief Client Testimonial Request
If you haven’t received client testimonials in a while, draft a polite request for a testimonial from recent clients. These are gold for marketing and building trust with prospective clients.
15. Reflect on Your Marketing Strategy
Take five minutes to reflect on what marketing strategies have been most effective for you and identify one area you could improve. This helps you stay proactive and focused on growth.
Seriously, these minutes add up! Don’t think that these small things don’t help move your business forward.
