Instagram Stories 101: Building Connection with Potential Clients
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In the digital age, Instagram has emerged as a powerful tool for doulas looking to connect with potential clients. Instagram Stories, in particular, offers a unique and personal way to share your journey, knowledge, and the heartfelt moments of your work. In this guide, I’ll explore how you can use Instagram Stories to build meaningful connections and grow your client base.

Understanding Instagram Stories

What Are Instagram Stories?
Instagram Stories are temporary 24-hour posts that allow users to share photos and videos with their followers. They’re a fantastic way to share the ‘behind-the-scenes’ of your daily life, showcase testimonials, or provide quick tips. Some marketing gurus also show that people 34 and younger are more likely to look at stories.

Why Use Instagram Stories for Your Doula Business?

  • Authentic Engagement: Stories give a glimpse into your real life, allowing potential clients to connect with you on a personal level.
  • Immediate Interaction: Use polls, questions, and chat features to engage directly and instantly with your audience.
  • Showcase Your Services: Share moments from your sessions, client testimonials, and educational tips to demonstrate your expertise.

Step-by-Step Guide to Using Instagram Stories

  • Getting Started: Swipe right from your Instagram home screen or tap the camera icon in the top left corner to start your story.
  • Capture the Moment: Take a photo or video using the Instagram camera or choose a recent one from your gallery. Consider moments like:
    • Preparing your doula kit.
    • Attending workshops or training sessions.
    • Beautiful, calming spaces where you work.
  • Make It Engaging: Use Instagram’s built-in features to make your stories interactive and interesting.
    • Text: Add context with a brief description or an insightful quote.
    • Filters and Stickers: Enhance your story visually or add fun elements like polls or questions.
    • Tags and Hashtags: Increase your visibility by tagging related accounts and using relevant hashtags.
  • Consistency is Key: Regular posts keep your audience engaged and informed. The goal is consistent, not constant. You can post to your Stories once a day but you don’t have to do so.

Tips for Connecting with Potential Clients

  • Be Genuine: Share your passion and the real moments of being a doula. Authenticity builds trust and connection.
  • Educate Your Audience: Offer valuable information or quick tips about pregnancy, birth, and postpartum care.
  • Unboxing: You could unbox a new doula tool like a TENS unit. You could showcase an item from your doula bag.
  • Games and Polls: Ask this or thank questions, e.g. rice sock or massage roller; hospital gown vs your own clothes, etc.
  • Engagement Over Sales: Focus on building relationships rather than direct selling. The clients will follow naturally as your audience grows to trust and value your expertise as a doula. It’s a chance for them to get to know your personality.
  • Client Testimonials: With their permission, share stories or pictures from past doula clients to provide social proof of your services.
  • Call to Action: Encourage viewers to message you with questions or to learn more about the services your doula business provides.

Navigating Challenges

  • Privacy Concerns: Always respect the privacy and wishes of your clients. Get consent before sharing any personal or potentially sensitive content.
  • Consistent Branding: Ensure your stories align with your professional and empathetic tone, reflecting the quality and nature of your services.

Instagram Stories is more than just a feature; it’s a pathway to forming genuine connections with potential clients. By sharing your journey, knowledge, and the beautiful moments of being a doula, you create an inviting space for potential clients to understand and trust your expertise. Start sharing your story today and watch as your doula business flourishes with new connections and opportunities.


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