Learn how doulas can use Black Friday, Small Business Saturday, and Cyber Monday to reach new clients, build local visibility, and grow their business with simple, authentic holiday promotions.

Not sure how to handle pricing for repeat doula clients? Learn practical ways to thank returning families while keeping your business sustainable.

New doulas often underprice their services. Learn why $400 isn’t enough for your first birth and how to set rates that reflect your training, time, and goals.

Feeling burned out by admin work? Learn how doulas can use AI and automation to save time, simplify content, and stay present for the work that matters most.

Discover 5 essential tasks every doula should automate and 5 you shouldn’t. Learn how to use automation to streamline your business without sacrificing client care or ethics.

Learn how one doula uses AI and automation ethically in her business, what works, what doesn’t, and the boundaries that protect client privacy while saving hours each week.

Feeling stuck in your doula business? Here are 3+ proven ways to attract clients, build momentum, and bounce back—no burnout required.

Chargebacks suck, but they don’t have to sink your doula business. Learn how doulas can handle chargebacks with clarity, boundaries, and confidence.

Want to grow your doula business without social media? Discover proven offline strategies like referrals, partnerships, and workshops that bring in clients naturally.

New doula? Learn why having a backup doula is essential, how to find one (even if you’re in a rural area), and how to talk to clients about it professionally.

Can doulas take insurance? Learn the truth about credentialing, coverage, and practical options like HSA/FSA while building your doula business.

Why many doulas stay “busy” but avoid clients and how to shift from prep mode to paid work with clarity, confidence, and real momentum.

Nervous about your first doula consult? Learn how to lead with confidence, build trust, and book clients, without faking or fumbling the bag.

You don’t need all the answers to be a powerful doula. Discover why presence beats perfection, how silence can build trust, and what truly makes you valuable in birth work.

First-time doula? Here’s your no-fluff guide to prepping for your first birth—what to pack, how to stay calm, what to say, and how to walk in like a pro (even if it’s your first time).

New to Instagram as a doula? Learn the 5 most important Instagram posts doulas should have to connect with clients, bust myths, and showcase their value—without needing to go viral.

Thinking about joining a doula agency? Learn the pros, cons, and 12 key business factors to consider before saying yes.

Learn how doulas can safely accept online payments using Stripe, Square, or PayPal—and what to avoid with apps like Venmo or Cash App.

Want to support more families without being on call? Learn how doulas can offer paid birth planning sessions and why they’re a smart addition to your business.

Highlights: When you’re running a doula business, word-of-mouth is gold. But today, that word-of-mouth often happens online. Doula reviews are one of the most powerful

Doulas, stop guessing and start tracking. Learn the 5 key business metrics to track monthly so you can book more clients and grow with confidence.

Wondering how much doulas make? Learn about rates, income scenarios, and what impacts your earning potential in this realistic guide for new doulas.

Feel like you never have time for doula work? Parkinson’s Law may be the reason. Learn 5 simple ways to get more done in less time.

Should doulas offer payment plans? Learn the pros, cons, and how to structure installments or full payments to protect your time and get paid.

Feeling stuck in awkward doula situations? From ghosted interviews to boundary-blurring clients, here are 9 common doula pickles—and simple, real-world tips to handle them like a pro.

Learn how doulas can support scheduled cesarean births—from hospital policies and OR access to trauma-informed care and marketing your services. Practical tips for new doulas.

Discover how you can get paid as a doula with Carrot. This guide covers the application process, requirements, and benefits of becoming a Carrot-approved doula provider.

Discover how military spouses can use MyCAA funding to become a certified birth doula. Learn about eligibility, training options, and why doula work is a perfect fit for military life.

Struggling to explain what you do as a doula? Learn how to craft a clear, powerful one-liner that highlights the problem you solve—plus real examples for birth doulas who serve diverse families.

Find free, low-cost, and ethical photo sources for your doula business—plus tips on consent, copyright, and working with birth photographers.

Doulas—your work is valuable, and not just to your clients. Explore who else can pay for your services, from hospitals to nonprofits to public health programs.

Teach a free 30-min class at your local library to build trust, grow your doula practice, and connect with future clients—no sales pitch needed.

Discover common business mistakes doulas make and learn practical strategies to avoid them. From setting boundaries to financial planning, this guide helps you build a sustainable and successful doula business.

Top Facebook groups doulas should join to find clients, get support, and grow their business—plus smart posting tips.

Yes, you can be a doula while working another job. Learn practical tips for balancing on-call life, managing expectations, and building your doula business with confidence.

Learn how to set healthy boundaries as a doula without feeling guilty. Discover practical scripts for common challenges, tips to reset crossed boundaries, and insights on building confidence while protecting your well-being.

Struggling to price your doula services? Discover creative doula pricing packages, from tiered options to payment plans, to attract more clients and grow your business!

Worried about overlapping doula clients? Learn how to schedule smartly, set up a backup plan, and handle labor conflicts with confidence.

Learn how to take time off as a doula without losing clients or income. Plan ahead, set boundaries, use backups, and keep your business running while you rest!

You don’t need to see a birth before becoming a doula! Learn why observation isn’t required, how to prepare, and what to know about shadowing doulas.

Overcome doula imposter syndrome, embrace your strengths, and start booking clients with confidence. Get support inside Doula Office Hours!

Learn how to apply for an NPI number as a doula for free. Step-by-step guide on why you need it, how to apply, and FAQs about Medicaid and insurance billing.

Learn how to schedule doula clients confidently, even with unpredictable due dates. Set limits, use backups, and keep your income steady with smart planning.

Starting your doula business? Learn what to budget for in your first year, from setup to client care, plus money-saving tips to keep costs low!

Get doula clients without social media! Try these 5 proven strategies to grow your business through referrals, networking, SEO, and community connections.

Keep your doula business running smoothly with this essential March maintenance checklist. From fixing broken links to updating lactation resource lists for IBCLC Day (3/6), these quick tasks will help you stay organized and bookable. Read now!

How many clients can a doula take per month? It depends! Learn how to balance client load, backups, and life outside of birth work—whether you’re full-time, part-time, or just starting out as a doula.

Learn how to simplify your doula business with automation tools and time-saving strategies. Discover practical tips to streamline workflows, reduce repetitive tasks, and focus on what matters most—supporting your clients.

Discover how becoming a childbirth educator can enhance your doula career, provide flexible income options, and fulfill continuing education requirements. Learn how to get started today!

Discover how childbirth education can make your doula work easier and more effective. Learn why educated clients are more confident, informed, and prepared for positive birth outcomes.

Discover the best TENS machines for labor! Learn why the Elle TENS 1 is my top pick for pain relief, plus explore a budget-friendly alternative, the Obi TENS. Find the perfect tool to support your labor journey.

Discover how Bornbir.com helps doulas with finding local clients. Learn tips for creating a standout profile, setting boundaries, and deciding if this platform is right for your business.

Should you list your doula prices online? Discover the pros, cons, and a 30-day test to find what works best for your business.

Learn how to hire the right virtual assistant (VA) for your doula business and avoid common mistakes. Get tips on defining the role, setting expectations, and training your VA, plus explore alternatives like one-time projects and automation tools.

Discover how hiring a virtual assistant (VA) can help doulas manage their business tasks, reduce overwhelm, and focus on supporting clients. Explore why VAs are useful, alternatives like one-time project hires, and actionable tips for choosing the right support for your doula practice.

Discover how an Alaskan cruise helped me find rest and balance, inspiring the Rest & Recharge: Doula Continuing Education at Sea retreat—combining relaxation, breathtaking views, and professional growth.

Looking for the perfect gift for your doula? Discover thoughtful ideas, from heartfelt letters and donations to practical tools and resource library additions. Includes Amazon Associate links!

Avoid common doula interview mistakes! Learn how to focus the conversation, respect client choices, and spot red flags to ensure successful client relationships.

Discover practical strategies to grow your doula client base by raising community awareness. Learn how to host engaging events, collaborate with libraries, and present topics that attract a wide audience—all while positioning yourself as an expert.

Discover practical email tools and tips to streamline your doula business. From scheduling tools to templates, learn how to save time, stay organized, and enhance your professional communication effortlessly.

Learn how to adapt your doula practice to the rise in labor inductions. Discover practical tips for setting boundaries, educating clients, and maintaining your energy while providing exceptional support.

Discover how choosing a word of the year can help focus your doula business goals. Practical tips and inspiration to stay intentional and aligned in your work.

Wondering if your doula business needs to file Beneficial Ownership Information (BOI)? This guide breaks down what BOI means, who needs to file, and what information you’ll need—plus real-world examples tailored for doulas.

Learn how to grow your doula business in just 15 minutes a day! Discover actionable tips, quick tasks, and strategies to build a thriving practice, even on a busy schedule.

Looking to fund your doula training? Discover 9 creative options, from scholarships and grants to payment plans and bartering, to help make your certification more affordable. Start your journey as a doula today!

Learn how to fund your doula training through community support! Discover tips for approaching local organizations, finding scholarships, and crowdfunding to cover costs and start your doula journey.

Discover three essential state-specific data sources—PeriStats, mPINC, and Maternal Mental Health Report Cards—that doulas can use to engage their audience, build trust, and advocate for better maternal care. Learn how to integrate these stats into your social media content for impactful conversations.

Learn how doulas can recognize and combat medical gaslighting to advocate for respectful care. Explore real examples of dismissive treatment in maternity care and how doulas can support clients in navigating these challenges.

Learn how doulas can build community on Small Business Saturday without offering discounts. Discover actionable tips to connect with clients, share your expertise, and strengthen local partnerships.

Learn why every doula—whether offering birth or postpartum support—should always use a contract. Discover essential clauses, how to protect your time, and tips for ensuring clarity and professionalism with every client.

Learn how to use Airtable to create an intake form for your doula business, streamline client management, and easily share data with your backup. Includes a free template!

Discover a free and easy way to create content that resonates with your doula clients. Learn how to use Google searches to uncover the questions they’re asking and turn them into engaging content ideas.

Unsure when to raise your doula rates? This guide gives you the signs it’s time, plus tips for a smooth transition. Get the pay you deserve!

Discover 7 simple ways to celebrate World Breastfeeding Week and promote your doula business. From creating lead magnets to engaging on social media, these actionable tips will help you connect with your community and showcase your expertise. Start planning today!

Doula scams are a thing and I’ve written about how to tell if you’re getting scammed. The fastest way to do that is to ask for money, even a small amount. If you’re not sure how to say it, here are five sample responses you could give asking for money before you continue…

Have you heard about doula scams? Don’t be a victim learn about common tactics and what to do if you think you’ve been scammed.

Forget working around the clock. Discover the “Money Moments” approach and learn how to attract more doula clients, boost your income, and create a sustainable business – all while honoring your time and energy.

Are you struggling to find local clients for your doula business? Discover how to use Facebook groups to attract hyperlocal clients and grow your doula practice! In this post, we’ll explore strategies for joining and engaging with local parenting and pregnancy groups, offering valuable advice, and building your reputation as a trusted doula. Learn practical tips and real-life examples to help you connect with families in your community. Ready to boost your client base and expand your doula business?

Learn how to seamlessly integrate affiliate marketing into your doula business for additional income. Discover practical tips on choosing the right programs, providing value to clients, and maintaining authenticity without feeling salesy.

Simplify your doula business with these 17 must-have apps! From streamlining client management to creating professional marketing materials, these tools will help you save time and grow your practice. Plus, discover 2 bonus tools to take your business to the next level. Click now to learn more!

Discover 15 quick and effective ways to market your doula business in just 5 minutes each. From engaging on social media to updating your website, these simple strategies are designed to fit into your busy schedule and help grow your business efficiently. Perfect for doulas looking to make a big impact with minimal time investment.

Learn how to maintain brand consistency in your doula reels with our practical guide. Discover tips on using visual identity, branded graphics, and technical enhancements to create engaging, professional reels that reflect your unique brand values and connect deeply with your audience.

Discover effective strategies for using testimonials in your doula reels to enhance credibility and connect with clients. Learn creative tips for new and experienced doulas, overcome challenges in self-promotion, and utilize practical tools for creating engaging content. Start transforming your doula practice today!

Discover how to create effective Instagram Reels with this step-by-step guide designed specifically for doulas. Learn to connect with potential clients by showcasing your unique support during pregnancy, birth, and postpartum periods. Boost your visibility and build trust through engaging, professional content.

Discover how doulas can leverage Instagram Reels as a powerful marketing tactic to connect with audiences, showcase expertise, and foster community engagement. Learn practical tips for creating emotional content, showcasing expertise, and tapping into important observances. Join us as we empower doulas to navigate the world of Reels, drive engagement, and make a difference in maternal health worldwide.

Learn how to ace your next baby fair as a doula with these essential tips! Avoid common mistakes, set clear goals, engage effectively, and choose the perfect giveaways to stand out. From preparation to engagement strategies, this guide has you covered. Get ready to shine at your next baby fair and attract potential clients like never before!

Discover the power of video content with our guide on creating six essential reels for doulas. Learn how to effectively showcase your services, connect with clients, and enhance your digital presence in a personal and engaging way.

Discover how to elevate your doula services with our expert guide on capturing impactful b-roll footage. Learn practical tips for enhancing privacy, adding emotional depth, and engaging your audience visually. Perfect for doulas looking to enrich their social media presence.

Explore the key features of the Pregnant Workers Fairness Act (PWFA), effective from June 2023, which ensures equitable accommodations for pregnant workers. Learn who’s covered, the essential protections provided, and why this information is vital for doulas in supporting their clients’ health and workplace rights.

Discover essential tips on how to find the right backup doula to ensure continuity of care for your clients. Learn where to search, what qualities to look for, and how to formalize a reliable backup arrangement. Perfect for doulas aiming to enhance their practice.

One of the most common complaints I hear from families is that they struggle to have doulas call them back when leaving inquiries about their services. Imagine the cocktail of excitement and anxiety that expectant families feel when they take the significant step of reaching out to a doula for support during one of the most transformative periods of their lives. In this moment, every hour counts, and missed inquiries can result in more than just lost opportunities; they can add unnecessary stress to families eagerly seeking support and guidance.

In the digital age, first impressions are often made online. As a doula, your social media presence is not just a platform for connection but a pivotal part of your business strategy. Autoresponders are an efficient way to manage inquiries while providing immediate value to potential clients. This guide will walk you through setting up autoresponders on your social media platforms to help direct clients to your website or specialized services like MeetYourDoula.com or Doula Match.

Let’s get right to it: you’re looking for ways to stand out and connect with potential clients. Offering freebies is a straightforward and effective method to show your value and build trust. Here are five practical and impactful freebies you can start offering today. These are designed to help your clients feel supported and informed from the get-go.

Having a web presence is important to get clients as a doula. A simple page on a doula listing site is a great way to start out with low cost and ease, but as you grow you’ll want to consider having your very own website.

Explore the art of bartering as a doula with practical tips on making smart swaps for your business and personal life. From identifying needs to crafting the perfect trade, get everything you need to start bartering effectively.

You have chosen an incredible path of supporting families during one of life’s most profound journeys. And now, you might be contemplating the next step for your business—forming a Limited Liability Company (LLC). The thought of doing so can seem daunting, but don’t worry! As an experienced doula business advisor, I am here to help demystify the process and provide general, non-legal advice on setting up an LLC.

Becoming a doula is a profoundly rewarding journey, offering the unique opportunity to support families through one of life’s most transformative experiences. Whether you’re eagerly awaiting the start of your doula training, taking a well-deserved break, or looking to rejuvenate your practice, preparing effectively during this time can significantly enhance your readiness and confidence.

As a doula, you’re well-versed in the essentials of your trade—compassion, patience, and the knowledge to support your clients through one of the most significant experiences of their lives. But there’s one aspect that might slip through the cracks until it’s too late—your footwear.

Congratulations! You’ve been chosen as a doula, and a new client has welcomed you into their journey. A well-crafted welcome pack can not only provide

Navigating the journey of pregnancy alongside expectant parents is both a privilege and a profound responsibility. As a doula, you are entrusted with providing support,

In the heart of every doula’s business lies the desire to make a profound difference. Whether it’s through the gentle guidance during labor or the

As a new doula, building a strong foundation with your clients through effective communication is crucial for your success and their comfort. This post will

In the digital age, Instagram has emerged as a powerful tool for doulas looking to connect with potential clients. Instagram Stories, in particular, offers a

In the unpredictable dance of birth work, doulas often find themselves in the position of receiving last-minute client requests. While this can be a source

Struggling to get doula clients? Discover 20+ ways to attract local families with SEO tips, pricing strategies, networking, and smart marketing moves.

See what a seasoned doula actually packs in their birth bag, plus tips, favorites, and affordable must-haves that make a real difference during labor.

Learn how to assess the key internal and external factors impacting your doula business through a thorough SWOT analysis. This post provides a detailed explanation of SWOT and guides you through brainstorming strengths, weaknesses, opportunities, and threats specifically for your practice. Tips are included for conducting the analysis to clearly evaluate where your business excels and aspects to target in your upcoming goals and strategic plan.

Learn why developing a basic one-page business plan can help doulas avoid burnout and access valuable resources to grow their practice sustainably. This blog post outlines the top 3 benefits of planning and provides a framework doulas can use to quickly create their first foundational plan.

Learn why doulas need an Employer Identification Number (EIN), how to apply for an EIN online for free, basic bookkeeping tips, and business structures like sole proprietorships and LLCs in this guide to setting up your doula business.

Doula burnout is real and on the rise. Discover the subtle warning signs and what to do if you feel overwhelmed. Get tips for implementing sustainable self-care practices that allow you to thrive, not just survive, in this rewarding role.

Are you spending too much time tweaking social media posts instead of acquiring new doula clients? This blog provides strategies for doulas to evaluate how they allocate their limited time each week between activities that meaningfully grow their business versus non-essential ‘tasks. Learn tips for capturing more referrals, partnering with local professionals, and productively managing your marketing efforts.

As a doula starting your own business, selecting the proper bank account is one of your first important financial decisions. A dedicated business account keeps client payments separate from personal finances and offers tools to help your business grow successfully. However, with various account options available, deciding which features best suit your needs can feel daunting. This article will break down key factors to consider when choosing the right business bank account for your doula business.

Explore the importance of professional referrals in the doula community. Dive into effective strategies for building relationships, enhancing client care, and fostering collaboration in birthing and postpartum support. Elevate your doula practice through community connection.

Discover essential blog topics tailored for doulas to empower their website. From demystifying doula benefits, easing birth planning, to postpartum support, enrich your online presence and connect deeply with families seeking guidance.

You know as well as I do that our work isn’t just about supporting births – it’s about constantly learning, connecting, and understanding the different

Uncover the importance of ongoing and continuing education for doulas. Learn how staying current with science, earning credits, and exploring new topics can transform your practice.

Uncover the multifaceted role of a doula in facilitating and nurturing lactation for new parents. From education to night support, their assistance can be transformative.