Doula Business Basics
The business side of doula work, all in one place.
Bank account, EIN, the client life cycle, your network, your brand, and a 90-day plan. Doula Business Basics is a self-paced doula business course that includes 4 CE contact hours.
- Setup
- Clients
- Network
- 90-day plan
Your course includes 4 live Q&A sessions with me on Zoom, to use within 12 months.
Or pay over 3, 6, or 12 months. See everything $347 covers
Doula business basics, one step at a time
You’re growing a business from scratch while you start a new profession. You’ve probably asked yourself:
- Do I need a business bank account and an EIN?
- What do I do when someone inquires?
- How do I build a referral network?
- What should I post, and how do I keep up with it?
This course takes these one at a time, then you finish with a 90-day plan.
Less time guessing at the business, more time with your clients.
For birth and postpartum doulas, new or established. Start any time and go at your own pace.
What you will learn in this course
The course is approved for 4 CE contact hours. By the end, you'll be able to:
- Set up the business side
Know the money, tax, and legal steps, including a business bank account and an EIN.
- Know the client life cycle
Describe each phase, from first inquiry through keeping in touch.
- Build your network and brand
Create a professional network and a simple branding and social media plan.
- Make a 90-day plan
Review your past year, set goals for the next one, and write your plan.
Approved through DONA International, course number CEP002-020-W.
Eight modules, from setup to your 90-day plan
Work through the modules at your own pace. When a question comes up in your own business, bring it to a live Q&A with me.
- Business basicsYour business bank account and EIN.
- The client life cycleInquiry, pre-interview, interview, hiring, services, testimonials, and keeping in touch.
- Your business networkWhy it matters, how to build one, and problems that come up.
- Social mediaWhat it's for, how to batch your posts, and hashtags.
- Websites and brandingWhat branding is, your brand assets, and your doula website.
- Money, taxes, and the lawThe money and legal side of running a doula practice.
- Bonus trainingsLiability insurance, welcoming LGBTQIA+ families, prenatals, insurance basics, and more.
- Goal settingLook back, look forward, and write your 90-day plan.
Yours to keep: worksheets that go with the training, plus sample emails for every phase of the client life cycle.
Community: join me and other doulas growing their businesses in my Grow Your Doula Business Facebook group.
CE certificate: finish the course and the short evaluation for your certificate for 4 CE contact hours.
You’re ready to run this like a business
You’re early in your doula career and want a clear business plan.
You have an established business, but it’s slow to grow and isn’t profitable yet.
You’re ready to create a professional brand and get hired more often.
What you can do after this course
- Set up your businessOpen a business bank account and get your EIN.
- Guide every clientKnow what happens at each phase, from inquiry through keeping in touch.
- Grow your networkBuild the relationships that send you clients and support you.
- Build your brandCreate a simple branding and social media plan.
- Plan the next 90 daysReview your past year and write your plan.
$347, or pay over 3, 6, or 12 months. Includes live Q&A with me and 4 CE contact hours.
In their words
The training was rock solid and helped me view myself as a legitimate professional, even being new to the profession. Think of enrolling in this program as vital self care for your business.
I love the pace of it. Since I started, I've raised my rates almost 25%, increased my private childbirth ed clients, solidified by brand and market and booked my childbirth classes at capacity.
Getting started?
Read my guide, How to Start a Doula Business: The Setup Order I Give New Doulas. This course goes deeper, one step at a time.
Who's teaching this
Hi, I'm Robin Elise Weiss.
I've trained more than 10,000 doulas and attended more than 1,500 births.
This course puts the business side of doula work in one place. You’ll also learn from Alice Turner, a doula who brings two decades of experience and business expertise to parts of this course.
PhD, MPH, MSHPE, LCCE, CLC, PMH-C, AdvCD/BDT(DONA)
As seen inNPR, Parents, People, The Bump, Verywell Health, The Washington Post, and Newsweek
What $347 covers
- Video
- Eight modules of a doula business course. Watch at your own pace.
- Live Q&A
- Live Q&A with Robin. Your course includes 4 live Q&A sessions with me on Zoom, to use within 12 months.
- Tools
- Worksheets that go with the training, plus sample emails for every phase of the client life cycle.
- Community
- Join me and other doulas growing their businesses in my Grow Your Doula Business Facebook group.
- CE hours
- 4 CE contact hours you can apply toward certification or recertification. Approved through DONA International, course number CEP002-020-W.
- Access
- Yours for as long as the course is available. Start any time.
Registration is nonrefundable because this is a digital course.
Trained with me? See the alumni page for your discount.
Questions
What does this doula business course cover?
Doula Business Basics covers your bank account and EIN, the client life cycle from inquiry through keeping in touch, your network, social media, your website and brand, money and taxes, and a 90-day plan.
Is this for new doulas or established doulas?
Both. It's for birth and postpartum doulas early in their career, and for doulas whose business is slow to grow.
Can I pay over time?
Yes. At checkout, you can pay over 3, 6, or 12 months with a personal credit card. That's about $116, $58, or $29 a month. Using a debit card? Choose one payment, click the PayPal tab, then choose Pay Later.
Will this replace my accountant or lawyer?
No. The course covers the money, tax, and legal steps to think through. For your own situation, talk with a tax professional or lawyer.
Is any of this live?
The course is video you watch on your own schedule. Your course also includes 4 live Q&A sessions with me on Zoom, to use within 12 months, so you can bring questions about your own business.
Does this include CE hours?
Yes. Finish the course and the short evaluation, and you'll get a certificate for 4 CE contact hours you can apply toward certification or recertification. The course is approved through DONA International, course number CEP002-020-W.
How long do I have access?
As long as the course is available. Come back to it when you're ready for the next step in your business.
Can I get a refund?
No. Registration is nonrefundable because this is a digital course.
Finish with a business that’s set up, a network you can lean on, and a plan for your next 90 days.
Ready to build your business?
Eight modules. 4 live Q&A sessions with me. 4 CE contact hours. $347, or pay over 3, 6, or 12 months.