
Facebook groups might not be the flashiest marketing tool, but they’re still one of the most effective ways for doulas to find clients, get support, and build their business — especially when you know how to use them strategically.
Here’s a guide to the best groups to join and how to show up in those spaces in a way that actually grows your doula practice.
1. Find a Doula Near You
This public group is filled with people looking right now for doulas in their area — which means it’s a goldmine if you’re clear and consistent with your posts. When someone asks for a doula in your city, don’t just drop your name. Reply with details like:
- What area(s) you serve
- What makes your approach unique
- A direct link to your website or MeetYourDoula.com profile
- A kind, conversational tone that shows you’re a real person, not just a pitch
✅ Follow-up tip: Bookmark posts you’ve commented on and circle back in a few days. Ask if they found what they were looking for or if they have questions about your services.
2. Doula Marketing Group by Doula Darcy
If you’ve ever wished you could sit down with other doulas and just talk shop about marketing — this is the group. It’s a space to:
- Ask questions about websites, social media, SEO, and more
- See what’s working for other doulas
- Get support and feedback on your ideas
This group is focused more on growing your doula business, not finding clients directly, but the conversations here can give you the tools and confidence to show up better everywhere else.
3. Grow Your Doula Business (My Group!)
This is my own Facebook group — and I’d love for you to be part of it. It’s designed for doulas at every stage, from just starting out to those expanding or redefining their practice.
Inside, you’ll get:
- Weekly business tips tailored to doulas
- Guidance on pricing, marketing, and client communication
- A supportive space to ask questions and get real answers
- Encouragement to grow sustainably without burning out
Want full business support, all in one place? Click here to join Grow Your Doula Business »
4. Don’t Skip the Hyperlocal Groups
Sometimes your best leads aren’t in doula-specific groups at all — they’re in local parenting, pregnancy, or birth groups that center on your region or a shared experience.
Think groups like:
- “[Your City] Homebirth Community”
- “VBAC Support [State/Region]”
- “Pregnancy After Loss Connection”
- “Crunchy Moms of [County/City]”
- “New Parents [Your Area]”
These spaces are where people talk about their birth plans, ask for provider recommendations, and share personal stories. When you join and engage with empathy — not just to sell — you become part of the community.
👉 I’ve got a full blog post on how to make the most of these groups here:
Finding Hyperlocal Clients Using Facebook Groups
5. Posting & Follow-Up Tips That Actually Work
To make Facebook groups work for you, don’t just show up — show up well. Here are a few practical ways to make sure your presence leads to real results:
What to Post:
- Reply with personality — not just “PM’d you!”
- Share what makes your support unique (special focus, philosophy, etc.)
- Include a clickable link and location info in your comments
- Avoid copying/pasting the same comment everywhere
How to Follow Up:
- Keep track of where you’ve posted using a simple spreadsheet or notes app
- Revisit posts a few days later to follow up or answer more questions
- Check your Facebook message requests so you don’t miss inquiries
Ready to Grow Your Business with a Real Support System?
I’d love for you to join my group, Grow Your Doula Business, where we talk strategy, success, and the behind-the-scenes of building a thriving practice.
Click here to join Grow Your Doula Business now.
I’m also gathering a list of even more Facebook groups recommended by doulas around the country — so keep an eye out for that link in the group soon!