As a doula, finding new clients can be one of the trickiest parts of running your business. Platforms like Bornbir.com offer a unique way to connect with parents searching for birth and postpartum support in your area—but is it worth the investment? Let’s break it down so you can decide if this platform fits into your strategy.
How Bornbir.com Works
Bornbir.com is a listing site where doulas pay approximately $8.99 per month for a profile. With this profile, you can:
- Be seen by parents in your area searching for services.
- Receive leads directly from parents looking for doulas.
- Use their automated response system to streamline communication.
Before your profile goes live, you’ll need at least one review of your services, which is easy to request through their system. From there, it’s all about connecting with potential clients.
The Cost vs. Return: Is $8.99 a Good Investment?
At less than $9 a month, the platform is relatively affordable, especially if even one client leads to a signed contract. Many doulas report success stories, such as gaining a few clients per year that more than cover the subscription cost. However, others note that the return depends heavily on your location and the quality of the leads.
Here are some questions to consider before committing:
- Are parents in your area actively using Bornbir.com to find doulas?
- Are the leads you receive your ideal clients, or do they often fall outside your target audience?
- How much time are you spending on interviews, and how often does that lead to bookings?
Making the Most of Your Profile
Your profile is your chance to stand out and make a connection with potential clients. Here are some tips for creating a profile that resonates:
- Focus on Them, Not You
Instead of listing your accomplishments, frame your experience in terms of how it benefits them. For example:
- Instead of: “I have five years of experience supporting families.”
- Try: “I use my five years of experience to help families feel confident and supported as they navigate their journey.”
- Be Personable and Relatable
Use language that feels warm and conversational. Parents want to feel like you understand their needs and can provide the support they’re looking for. - Avoid Oversharing
Keep personal details professional and relevant. Too much information can feel overwhelming or inappropriate, especially in a first impression. - Set Clear Boundaries
When responding to leads, it’s important to discuss your services and fees upfront. This not only respects your time but also ensures that potential clients are serious about moving forward.
Does Bornbir.com Fit Your Business?
Every platform has its pros and cons, and Bornbir.com is no different. Some doulas find it to be a valuable resource for gaining clients, while others struggle to see a return on investment. Here’s a balanced takeaway:
- Pros: Affordable, user-friendly, and a good way to gain exposure in areas where parents are actively searching for doulas.
- Cons: Limited leads in some areas and potential for time spent on interviews that don’t lead to bookings.
The key is to track your experience. How many leads are coming through? Are they converting into signed contracts? Over time, you’ll gather the data you need to decide whether this platform is worth the monthly cost.
Your Turn: Share Your Experience
Have you used Bornbir.com to connect with clients? What’s worked well for you, and what would you do differently? Join the conversation in the community and help other doulas make informed decisions.
