One of the most common questions I hear from doulas is whether they should list their prices online. It’s a hot topic in the doula world, and understandably so—your pricing is one of the first things potential clients will consider when choosing a doula.
So, should you list your prices on your website or social media? Let’s explore the key factors to consider and a simple way to test what works best for your business.
Why Some Doulas Avoid Listing Prices
One of the biggest reasons doulas hesitate to post their prices is the fear of scaring people away. It’s easy to worry that seeing the cost up front—without the chance to explain the value you bring—might cause potential clients to dismiss your services as too expensive.
There’s also the argument that leaving prices off creates an opportunity to start a conversation. A curious client might message or call to ask about your rates, giving you the chance to explain your services, share testimonials, and build a connection before cost becomes a deciding factor.
Why Many Marketing Experts Recommend Listing Prices
On the flip side, some marketing experts suggest that listing prices is a must, particularly for the age group currently having babies. Millennials and Gen Z—who make up the majority of birthing people today—are used to having information at their fingertips. They’re often turned off by the idea of having to email or call to ask for something as basic as pricing.
Consider this: if other doulas in your area are listing their prices and you’re not, potential clients may move on to someone who makes it easier for them to get the information they want.
Additionally, not listing your prices can lead to misunderstandings. Some clients might assume your services are out of their budget if they don’t see prices listed. Being transparent can help eliminate this hurdle and attract people who already know they can afford your services.
What’s Happening in Your Area?
The decision to list your prices also depends on your local market. Take a moment to research what other doulas in your community are doing. If most are listing prices, it’s worth considering whether not listing yours puts you at a disadvantage.
Conversely, if few doulas in your area list their prices, you might stand out as someone who offers clarity and transparency.
A Simple Test: Try It for 30 Days
Still not sure? The easiest way to make a decision is to test it out.
- Post your prices on your website or social media for 30 days. Track how many inquiries you receive through phone calls, emails, or direct messages during this period.
- Then, remove the prices for the next 30 days and track the same metrics.
Compare the results to see whether listing prices leads to more inquiries or if leaving them off creates more opportunities for conversations.
There’s no one-size-fits-all answer to whether you should list your doula prices online. It depends on your comfort level, your target audience, and what’s common in your local market. By taking the time to test and analyze what works best for your business, you can make an informed decision that aligns with your goals.
Have you tried listing your prices online? What’s been your experience? Let me know in the comments or send me a message—I’d love to hear your thoughts!
