You finished your doula training. You’re ready to support families. But now you’re staring at a long list of things you’re supposed to figure out: contracts, pricing, finding clients, backups, business setup, insurance questions…

And nobody told you how to do any of it.

Most doula trainings focus on the birth room, not the business. That’s not a criticism. There’s only so much time, and comfort measures matter more than EINs when you’re learning to support labor. But it means a lot of new doulas finish training feeling confident about birth and completely lost about how to actually start a doula business.

That’s why I created this free email series.

What You’ll Learn About Starting a Doula Business

Over 30 days, you’ll get 16 emails covering the foundational pieces of building a doula business that actually works. Whether you’re brand new or you’ve been at this for a while and things aren’t clicking, this series will help you get organized, get clear, and get moving.

Here’s what we cover:

Getting Clear on Your Doula Business Model

Not every doula works the same way, and that’s a good thing. In this section, you’ll learn about the different ways doulas actually work: solo practice, agency, hospital-based, part-time alongside another job, and specialty niches. You’ll also learn why imposter syndrome is normal and what to do about it.

Related posts:

• Can You Be a Doula While Working Another Job?
• Working as a Doula in an Agency: What You Need to Know
• How to Overcome Doula Imposter Syndrome

Doula Business Setup Basics

Before you start taking clients, you need some basic business foundations in place. The series walks you through EINs, business banking, and why contracts matter (even for free births). You’ll also learn about NPI numbers, insurance questions, and how clients can pay you through HSA/FSA accounts or programs like Carrot.

Related posts:

• Setting Up Your Doula Business: What You Need to Know About EINs
• Why You Should Always Have a Contract with a Client
• Can Doulas Take Insurance?

How to Get Doula Clients

This is the question I hear most often from new doulas. The series covers where clients actually come from (hint: it’s probably not where you think), how to get visible in your local community without being salesy, and how to explain what you do without rambling. You’ll learn practical approaches that don’t require you to be on social media constantly.

Related posts:

• Questions to Ask When You Need More Doula Clients
• How to Grow Your Doula Business Without Social Media
• Finding Hyperlocal Clients Using Facebook Groups

Working with Doula Clients

Once you book clients, you need to know how to support them well. The series covers how to lead a consultation without fumbling, what to actually do in your prenatal visits, and why you need a backup doula (plus how to find one and talk to clients about it).

Related posts:

• How to Do Your First Doula Consultation Without Fumbling the Ball
• New Doula Tips: Do You Really Need a Backup Doula?
• How to Find the Right Backup Doula

Doula Pricing and Sustainability

Pricing is one of the most stressful parts of starting a doula business. The series covers why $400 isn’t enough for your first birth, how to set prices that won’t burn you out, and boundaries that protect your energy for the long haul.

Related posts:

• New Doula Pricing Mistakes: Why $400 Isn’t Enough
• How to Price Your Doula Services
• Setting Boundaries as a Doula

Each email includes practical action steps, links to blog posts that go deeper, and honest doula business tips from someone who’s been doing this work for over 30 years.

Who This Free Doula Business Series Is For

This series is for you if:

• You just finished doula training and don’t know where to start with the business side
• You’ve been a doula for a while but your business feels disorganized or stuck
• You’re building a doula business part-time and want something sustainable
• You keep putting off the “business stuff” because it feels overwhelming
• You want guidance from someone who’s trained over 10,000 doulas and attended more than 1,500 births

You don’t need to be brand new. Plenty of experienced doulas have gaps in their business foundations. This series works whether you’re learning how to start a doula business from scratch or rebuilding one that isn’t working.

Why This Doula Business Training Is Free

I believe in abundance over competition. The more doulas who build sustainable practices, the more families get supported. When doulas burn out or quit because the business side was too hard to figure out, everyone loses.

I also know that when you’re just starting out, money is tight. You shouldn’t have to pay hundreds of dollars just to learn how to set up a bank account or write a contract.

This series gives you the basics. If you want more support after that, I have classes, a membership community, and trainings available. But you don’t need any of them to benefit from these 16 emails.

What Happens After You Sign Up

You’ll get an email every two days or so for about a month. Each one covers a specific topic with practical doula business tips you can act on right away.

You can read them in order or skip around based on what you need most. You can unsubscribe anytime (though I hope you won’t).

And if you have questions along the way, I invite you to join my free Facebook community, Doula Office Hours: Grow Your Doula Business, where thousands of doulas support each other daily.

Ready to Start Your Doula Business?

Sign up here to get the free 30-day email series

You’ve already done the hard part by completing your training. Let me help you build a business that lets you keep doing this work for years to come.