Doula Guides: Start Here for Your Doula Business

Each guide gathers my articles on one part of doula work into a short page you can read in order. Pick the question you have today.

Getting clients and getting hired

• Doula Clients Guide. Where clients come from, your Google profile, referrals, and what to do in a slow season.
• Doula Consultation Guide. The consultation, the money conversation, following up, and turning down a poor fit.
• Doula Social Media Guide. Your first five posts, Reels, Stories, and local Facebook groups.

Money

• Doula Pricing Guide. Setting your fee, building packages, getting paid, and raising your rate.
• Doula Insurance Guide. NPI numbers, HSA and FSA payments, superbills, Medicaid, and TRICARE.
• Beyond the Birth Fee. Teaching, lunch-and-learns, birth planning sessions, and other ways doulas earn.

Running your business

• Doula Business Setup Guide. Business model, name, LLC, EIN, contracts, insurance, and your first-year budget.
• Doula Business Systems Guide. The numbers to track, what to automate, and when to get help.
• Doula On-Call Life Guide. Client load, backup, childcare and pets, long births, and recovering after hard ones.

At the birth and beyond

• Doula Birth Support Guide. Inductions, cesareans, comfort tools, the first hour after, and working with the care team.
• Doula Reading Lists. DONA certification reading, postpartum reading, and business books.