Selecting a guiding word has become a popular way to stay aligned with your goals. Think of it as a touchstone—a single word that keeps you on track as you work toward where you want to be. While many use this idea for personal growth, let’s zero in on how it can help you focus on your doula business.
Your personal and business goals might overlap, but they often require different approaches. For example, your personal life might need calm and balance, while your business life demands strategy and growth. Choosing a word for your business allows you to give it the specific attention it needs.
How to Choose Your Word
- Reflect on Your Current Business: Write a few sentences about where your business is today. What’s working? What’s not?
- Envision Your Future: Think about where you’d like your business to be. What changes or growth do you want to see?
- Identify Key Themes: Write down three or four things that could help you bridge the gap between where you are and where you want to be. These might be actions, attitudes, or skills.
- Find the Word: Look for a word that captures the essence of your focus. A thesaurus can help you brainstorm options until you find the one that feels just right.
Word Inspiration
Here are some examples to spark your creativity:
- Grow: This might represent growing your client base, expanding your service area, or developing a new skill set. The meaning is personal to you.
- No: A powerful reminder to protect your boundaries. Use it to decline tasks or commitments that no longer serve your business goals.
- Hustle: For newer doulas, this can be a motivational nudge to take action, embrace small tasks, and keep momentum going.
- Balance: If you’re juggling family, clients, and self-care, this word might help you create the harmony you’re seeking.
Putting Your Word to Work
Once you’ve chosen your word, make it visible. Here are a few ideas:
- Create a Canva design with your word and print it for your workspace.
- Make it your phone or computer background.
- Use it in your journaling or goal-setting sessions.
- Set reminders on your phone to reflect on how it’s guiding your business.
What’s your word? I’d love to hear about it! Share it with me and let’s inspire each other to stay focused and intentional.
Want to take your 2025 planning to the next level? Check out my Grow Your Doula Business: Year Goal Planning Workshop. It’s just $25 and will help you kick off the year with clarity and purpose.
What’s your 2025 word? I’d love to hear about it! Share it with me and let’s inspire each other to make this year one of growth and success.
