Meta description: The 9-word email is a simple way for doulas to reach potential clients, follow up with leads, and grow a practice without long sales pitches.
What you’ll learn in this post:
- The original 9-word email and how to use it as a doula
- Five quick tips for writing emails that get replies
- How to adapt the format for follow-ups, referrals, and thank-yous
- Why short emails get better responses than long pitches
- How to save versions to your signatures file to save time
A Quick Solution That Doesn’t Take Forever to Write Emails as a Doula
The 9-word email for doulas is a simple, yet effective way to connect with potential clients. (And no, it’s not always only 9 words.) Dean Jackson is the originator of this type of email .
It goes something like this:
“I’m a doula, and I’d love to support you through your pregnancy and birth.”
The email is short and to the point, and it gets right to the heart of what doulas do. It’s also personal and inviting, which can help to build rapport with potential clients.
Of course, the 9-word email is just a starting point. You can customize it to fit your own style and preferences. But if you’re looking for a simple, effective way to connect with potential clients, the 9-word email is a great option.
Here are a few tips for writing a successful 9-word email:
- Keep it short and sweet. The goal is to get your message across quickly and easily.
- Be personal. Use the recipient’s name and address them directly.
- Be specific. Tell the recipient what you do and how you can help them.
- Be confident. Don’t be afraid to sell yourself and your services.
- Be professional. Proofread your email before sending it.
Here’s an example of a 9-word email that follows these tips:
“Hi [Recipient Name],
I’m a doula, and I’d love to support you through your pregnancy and birth.
Let’s connect soon!
[Your Name]”
More Ways to Use the 9-Word Email for Doulas to Get Clients
There are also a few ways that a doula can use the 9-word email to respond to people who haven’t responded back. This is generally a great way to improve your communications as a doula .
One way is to send a follow-up email. This email should be short and to the point, and it should reiterate your interest in working with the potential client. You can also use this email to answer any questions that the potential client may have.
Another way to use the 9-word email is to send a referral email. This email should be sent to someone who you know is pregnant or who has recently given birth. In the email, you can mention the potential client and how you think they would be a great fit for your services.
Finally, you can also use the 9-word email to send a thank-you email. This email should be sent to someone who has already hired you as their doula. In the email, you can thank them for their business and let them know how excited you are to work with them.
You can also save these to your signatures files if you send them frequently to help save time. For example, I don’t teach postpartum doula training, so when someone writes, I can quickly send a 9-word email referring them to a trainer who does teach what they want.
If you’re a doula, I encourage you to give the 9-word email a try. It’s a simple, yet effective way to connect with potential clients and grow your business.
If you want more clients, my guide to getting doula clients walks through where referrals come from and how to build more of them.
