Whether you’re in Q4 trying to hit your yearly goals, or just in a weird dip, wondering where the clients are? This post is here to help you:

• Rebuild visibility without burning out
• Create real referral momentum
• Turn conversations into bookings
• Use actual data (not vibes) to plan your next move

First: you’re not failing. You’re just stuck in a loop.

Business slows down. You post less.
You feel discouraged. Then disconnected. Then anxious.
Suddenly, you’re wondering if you’re even cut out for this.

That spiral ends here.

Here are 3 (+1 bonus) ways to reset your momentum this week—no funnels, no fancy systems, just real action that works.

1. Show Your Face Again (People Hire You)

When things slow down, many doulas go quiet.
But silence = invisibility.

You don’t need to post daily. You don’t need to go viral.
But you do need to show up so people can connect with you.

Try this today:

• Share why you became a doula
• Record a tip for preparing for birth or postpartum
• Post a photo of yourself with a reminder that you’re taking clients
• Tell a story about a client transformation (with permission or anonymized)

👉 Why this works:
People don’t hire “doula services” – they hire someone they trust.
Trust is built through connection. And connection requires visibility.

2. Expand Your Professional Network

If you’re only focused on your next client, you’re missing the bigger picture.
Referral partners can send you multiple clients, on repeat.

This week, reach out to 3–5 professionals in your niche:

• Midwives
• OBs
• Chiropractors
• Pelvic floor therapists
• Lactation consultants
• Birth photographers
• Prenatal yoga instructors
• Postpartum therapists

Message idea:

“Hey [Name], I’m a doula based in [area] and I’ve been following your work. I’d love to learn more about what you do—always looking to connect with people who support growing families.”

No pressure. No pitch. Just start the conversation.

👉 Why this works:
Most doulas are not top of mind for local providers.
But the ones who build relationships? They get the referrals. Period.

3. Follow Up With People You Already Know

It’s easy to get caught chasing “new leads.”
But your next client might already be in your DMs or inbox.

Make a list of:

• Past clients
• People who inquired but didn’t book
• Friends or connections who said they’d “spread the word”

Send a quick message:

“Hey! Just checking in—hope you’re doing well. I’ve got space for [X] clients this month, so if you or someone you know needs doula support, I’d love to help.”

👉 Why this works:
People forget. Life gets busy. You’re not being annoying, you’re being available.

4. Track Your Numbers (So You’re Not Just Guessing)

Think your business is “slowing down”? Cool.
But do you have the data to prove that, or is it just a feeling?

Start tracking these 5 things monthly:

• Website visits
• New email subscribers
• Number of inquiries (DMs, emails, contact forms)
• Consults/interviews
• Booked clients

👉 Why this matters:
If your consults are high but bookings are low, you might be attracting the wrong people.
If everything’s down, it might be seasonal and totally predictable.

Personal Example:
My slowest months are always July and August, like everyone forgets they’re pregnant during summer. Then, in September, I get hit with a wave of inquiries.

When you track consistently, you stop reacting emotionally and start planning strategically.

You don’t need a new brand. You don’t need to go viral.
You just need to get visible, build real relationships, and pay attention to what your business is actually telling you.

Pick one of these moves and do it today.
Not next week. Not when you “feel motivated.”

Today.

That’s how you build momentum and that’s how you stay booked.