In this post you’ll learn:
- Why social media isn’t the only way to get clients
- Proven offline strategies that actually work
- How to build lasting referral networks
- Practical steps you can take this week to grow your doula business
Many doulas feel pressure to be on Instagram, TikTok, or Facebook every day to grow their business. But the truth is, you don’t have to rely on social media to find clients. In fact, some of the most successful doulas fill their calendars without posting a single reel.
If social media feels overwhelming or simply doesn’t fit your personality, there are plenty of other ways to connect with families and grow your practice.
1. Build Local Partnerships
Your community is full of people already serving pregnant families. Think:
- Midwives and OB practices
- Chiropractors and acupuncturists
- Childbirth educators and lactation consultants
- Baby boutiques and maternity shops
Introduce yourself, leave business cards or brochures, and explain how you can support their clients. Partnerships like these often lead to steady referrals.
2. Focus on Word of Mouth
Word of mouth is still the most powerful marketing tool doulas have. Encourage past clients to share their experience and let others know you’re available. You can:
- Ask for reviews and testimonials
- Create a simple referral program (a small gift or thank-you note goes a long way)
- Stay in touch with families after their birth, you never know who they’ll recommend you to
3. Attend Local Events
Put yourself where expecting families already are:
- Baby fairs and parenting expos
- Prenatal yoga classes
- Hospital tours or maternity open houses
- Community meetups
A friendly conversation in person often has more impact than weeks of online posting.
4. Get Listed in Online Directories
Not all online marketing requires social media. Doula directories like MeetYourDoula.com, or even local parent resource guides, help families find you when they’re actively looking for support.
5. Teach Classes or Workshops
Offering a free or low-cost class on topics like comfort measures, birth planning, or postpartum recovery can position you as the go-to expert. Teaching also helps build relationships with families before they even hire you.
6. Strengthen Your Website
If you want clients without social media, your website becomes even more important. Make sure it:
- Clearly explains who you are and what you offer
- Includes a way to contact you easily
- Has testimonials or stories from past clients
- Shows up in local search results (basic SEO can make a big difference)
Bottom Line
You don’t need to spend hours on social media to grow your doula business. By focusing on partnerships, referrals, community events, and strong online visibility outside of social platforms, you can create a steady stream of clients who truly value what you offer.
