Social Media for Doulas: What to Post, Where, and How to Make It Count
Social media works for doulas when it helps a family get to know you before they ever send a message. You do not need to dance or go viral. You need a handful of posts that show who you are, a few short videos, and a presence in the local groups where families already ask for recommendations. This guide covers each of those, plus how to make what you post readable for everyone.
Know what to post
Start with the five most important Instagram posts every doula should have, beginning with why you do this work. When you run out of ideas, how to use Google to figure out what your clients want to hear about shows you where to find the questions families are already asking. For posts with real numbers behind them, three data sources every doula should use points you to state-level maternal and infant health data. The same ideas work on your website, too: blog topics for every doula’s website has a starter list.
Make short videos
Reels let families see and hear you. Six Reels every doula needs gives you the list, from who you are to what is in your bag, and crafting doula Reels, step by step takes one from idea to published. From there, getting more from Reels, staying on brand in your Reels, and using testimonials in Reels each go a step further. Most good videos lean on extra footage, so read b-roll for doula social media before you film.
For the quick, everyday updates, Instagram Stories 101 covers how to use Stories to build a connection with families who are still deciding.
Join local Facebook groups
Local Facebook groups are where many families ask, “Does anyone know a good doula?” The best Facebook groups for doulas lists groups worth joining and what to post once you are in. Finding hyperlocal clients using Facebook groups focuses on the parenting and neighborhood groups closest to home.
Make it accessible
A post that a screen reader cannot read, or a video without captions, shuts some families out. Accessible social media for doulas gives you five small changes, from how you write hashtags to adding alt text and captions.
If social media is not your thing
You can build a full practice without it. My guide to getting doula clients covers referrals, your Google profile, and community events.
If you want company while you build this
Marketing is easier alongside people doing the same work. The Doula Mentoring Collective gives you live weekly support and a group of working doulas for $47 a month.
