Author name: Robin Elise Weiss

As a new doula, building a strong foundation with your clients through effective communication is crucial for your success and their comfort. This post will guide you through professionalizing your contact methods, setting boundaries, engaging on social media, and personalizing your approach to ensure you’re building lasting, trusting relationships with your clients. 1. Professional Contact […]

In the digital age, Instagram has emerged as a powerful tool for doulas looking to connect with potential clients. Instagram Stories, in particular, offers a unique and personal way to share your journey, knowledge, and the heartfelt moments of your work. In this guide, I’ll explore how you can use Instagram Stories to build meaningful

In the unpredictable dance of birth work, doulas often find themselves in the position of receiving last-minute client requests. While this can be a source of anxiety, it also offers a chance to demonstrate flexibility, resourcefulness, and the ability to provide exceptional care under pressure. In this focused guide, we’ll delve into strategies for managing

Finding new clients is something that every doula has to do. Unlike a traditional business model where you win a client contract and work to keep it, we intentionally work ourselves out of jobs. Sure, people might have 2-3 babies, but in general, we don’t have long-term business from the same people, which means, we

I’m often asked what I carry in my birth bag. the truth of the matter is that I carry a lot fewer things the longer I’ve been a doula. but I still have some things that I love that I wouldn’t leave home without. so without further ado here are my favorite things for my

Learn how to assess the key internal and external factors impacting your doula business through a thorough SWOT analysis. This post provides a detailed explanation of SWOT and guides you through brainstorming strengths, weaknesses, opportunities, and threats specifically for your practice. Tips are included for conducting the analysis to clearly evaluate where your business excels and aspects to target in your upcoming goals and strategic plan.

Learn why developing a basic one-page business plan can help doulas avoid burnout and access valuable resources to grow their practice sustainably. This blog post outlines the top 3 benefits of planning and provides a framework doulas can use to quickly create their first foundational plan.

Learn why doulas need an Employer Identification Number (EIN), how to apply for an EIN online for free, basic bookkeeping tips, and business structures like sole proprietorships and LLCs in this guide to setting up your doula business.

Doula burnout is real and on the rise. Discover the subtle warning signs and what to do if you feel overwhelmed. Get tips for implementing sustainable self-care practices that allow you to thrive, not just survive, in this rewarding role.

Are you spending too much time tweaking social media posts instead of acquiring new doula clients? This blog provides strategies for doulas to evaluate how they allocate their limited time each week between activities that meaningfully grow their business versus non-essential ‘tasks. Learn tips for capturing more referrals, partnering with local professionals, and productively managing your marketing efforts.