As doulas, we wear many hats—supporting expectant families, advocating for perinatal health, and nurturing connections within our communities. In the ever-evolving landscape of digital marketing, Instagram Reels has emerged as a powerful tool for amplifying the doula message and reaching a wider audience. However, it’s essential to remember that Reels are not the entire marketing strategy—they’re a tactic, one piece of the puzzle in our efforts to connect, educate, and inspire.

Starting Point or Pro, Reels Have a Place for Every Doula

Whether you’re just dipping your toes into the world of Reels or you’re a seasoned pro, there’s room for every doula to make use of this dynamic format. For those unsure where to begin, consider starting small with everyday moments and gradually building confidence. For more experienced creators, continue pushing creative boundaries and exploring new ways to connect with your audience.

The Power of Emotional Content

Reels that evoke strong emotions—whether it’s humor, sadness, or empathy—have the potential to resonate deeply with viewers and increase engagement. From sharing practical tips with a touch of humor to addressing important issues with empathy and compassion, don’t be afraid to tap into emotions to connect with your audience on a more personal level.

Showcasing Expertise

Use Reels as a platform to showcase your expertise and highlight your unique skills and knowledge as a doula. Share quick tips, demonstrations, or insights related to childbirth, postpartum care, or maternal health. This not only positions you as an authority in your field but also provides valuable content that educates and empowers your audience.

Building Community

Reels offer a great opportunity to engage with your audience and foster a sense of community. Encourage viewers to interact with your content by asking questions, soliciting feedback, or hosting interactive challenges or polls. Respond to comments and messages promptly to nurture relationships and build trust with your audience.

Tapping into Observances

In addition to creating Reels, consider leveraging important observances and awareness days to further connect with your audience and raise awareness about relevant issues. Whether it’s Maternal Mental Health Awareness Month, Nurse Week, or International Day of the Midwife, these occasions provide opportunities to engage with your audience and showcase your commitment to maternal health and wellness.

Moving Forward: The Challenge Ahead

Our goal for doulas is simple: progress. Whether it’s creating your first reel, mastering a new trick, feeling more confident on camera, or seeing increased engagement, every step forward is a win. Let’s support each other, celebrate our achievements, and continue making a difference in the lives of expectant families worldwide.

What’s your Reels goal?