Want to attract your ideal doula clients without dancing or going viral? Start with these five must-have posts that help potential clients get to know you, trust you, and want to work with you.

What You’ll Learn in This Post:

• The 5 essential Instagram post types that help doulas attract clients
• Why each one matters—and how it helps build trust
• Real examples you can adapt for your own feed
• How to make your content connect, even if you’re new

1. “Why I Do This Work”

Post Type: Storytelling / Personal Introduction

This is the post that makes someone stop scrolling and say, “Oh… they get it.”

You’re not just offering a service—you’re offering presence, care, and calm in one of the most vulnerable moments of someone’s life. That’s not easy to explain in one sentence, but a personal story or reflection gets you close.

Example Caption:

I didn’t become a doula because birth is easy.
I became a doula because I saw what happens when people don’t feel supported and I couldn’t ignore it.

Why it matters:
Clients don’t just hire doulas for what we do. They hire us for who we are. Let your values come through.

Tips to Make it Work:

• Use a real photo (not a stock image).
• Keep it brief—just one story or moment that explains your “why.”
• End with an invitation to connect, like “DM me if this resonates.”

2. “What It’s Actually Like to Work With Me”

Post Type: Carousel or Reel

Most people don’t really know what doulas do—and the internet is full of myths. This post is your chance to set the record straight and explain your role in a way that makes people think, “That’s exactly what I need.”

Slide Examples:

• I don’t replace your partner. I support both of you.
• I don’t have a stopwatch. I have your back.
• I’m not here to push an agenda. I’m here to help you feel confident in your choices.

Why it matters:
This post removes confusion and shows the real value of hiring a doula.

Tips to Make it Work:

• Use your real voice, keep it conversational and clear.
• Share photos of you in action (with permission).
• Answer FAQs you hear often in consults.
• Read Designing Birth Planning Sessions to showcase how you might help someone.

3. “What You Deserve in Birth”

Post Type: Text Post or Reel / Empowerment + Awareness

This one’s about naming what many people haven’t been told they can expect, respect, support, agency.

Post Idea:

You deserve…
✅ To be heard
✅ To move freely
✅ To have your preferences respected
✅ To ask questions without apology

Why it matters:
This kind of post builds trust and gets shared. It helps people reflect on what they do or don’t want and positions you as someone who knows how to protect space for that.

Tips to Make it Work:

• Keep it short and punchy.
• Use a bold graphic or black text on a white background.
• Ask, “Which one hit home for you?” to spark comments.

4. “Doula Myth Buster”

Post Type: Carousel or Reel

Let’s bust some of the biggest misconceptions out there:

Myth: Doulas are only for unmedicated births
Truth: Doulas are for your birth, however it unfolds.

Other myths to bust:

• “You only need a doula if it’s your first baby.”
• “Hospitals don’t allow doulas.”
• “Doulas are just birth coaches.”

Why it matters:
Some of your ideal clients have already ruled you out—based on misinformation. This kind of post gently brings them back into the conversation.

Tips to Make it Work:

• Use clean, easy-to-read slides.
• Start with “MYTH” in big bold letters to grab attention.
• Finish with “Want support no matter how you birth? I’m here.”
• Read Doula Reviews 101: How to Get Them, nothing like a great review to bust a myth.

5. “3 Things I Want Every Birthing Person to Know”

Post Type: Carousel / List / Reel

Educational posts like this are simple, impactful, and easy to save or share.

Slide Ideas:

• You can change your mind at any time.
• You don’t have to be “strong” the whole time.
• Your body isn’t a machine and birth isn’t a performance.

Why it matters:
This is the kind of post that’s part pep talk, part education. It positions you as someone who respects real, whole-person care, not just protocols and timelines.

Tips to Make it Work:

• Keep it to 3–5 slides max.
• Use plain language, not jargon.
• Include a caption that invites people to save the post for later.

These Posts Work Because They’re About Trust

You don’t need 1,000 followers or a perfectly curated feed. You need connection and these five post types create that.

Each one shows your heart, your values, and how you support clients in ways they may not have even known they needed. So whether you’re new to Instagram or trying to refresh your content, start here.

Want more support building a social presence that actually brings in clients (without spending hours scrolling)? Doula Office Hours was made for that. Join us and get practical help that works in the real world, not just the algorithm.