Doula Referrals on Repeat

For new and practicing doulas who want more people sending clients their way

Where did your last five clients come from?

If you have to stop and think about it, that's the place to start.

No clients yet? Start with who already knows you're a doula.

See what $37 covers

Live week October 26 to 30, 2026. Registration closes October 25.

Two people talking on a couch, one holding a notebook and one with a laptop

When you don't know where your clients come from, every slow month feels like starting over.

You post more. You rework your website. You wonder if there are enough people near you who want a doula at all.

Then a client calls, you're so relieved that you forget to ask how they found you, and the next slow month you're guessing again.

It's no wonder finding clients is one of the questions I hear most.

I recently asked a group of doulas where their last client came from. Their answers:

Past clients
Other doulas
An OB
A midwife
A health department
Google
Facebook
Instagram
Church
Community events
Family and friends
Repeat clients
ChatGPT
A bike store

The blank space on my card

I always leave blank space on my business card so I can write a note on it. I use it for anyone, for anything. Someone asks for a book recommendation. Someone needs the name of a plumber. I write it on my card and hand it over.

I want any excuse for someone to remember that I'm a doula. They may never hire me. I want them to think of me whenever someone near them talks about pregnancy, babies, or doulas.

"Hey, I know a doula!"

That thought is where a referral starts. This week is five days of getting more people to think it about you.

"I got their call now"

Your story about your business card with an empty back stayed with me.. I bought a custom-made bike a few years ago, I started chatting with the owner, shared my journey from aviation to doulaing, he mentioned that soon they will want to have babies. I left my business card with some useful info on the back.. I got their call now 🥰

Suzi, doula

Look at the bike store. That call came years after one chat and one business card.

Small things like that can be done on purpose. When you know which ones already bring people to you, you can do more of them and spend less time on the rest.

Doula Referrals on Repeat

Five days, live and recorded, to find where your referrals already come from and build a plan you can come back to whenever they slow down.

For new and practicing doulas. October 26 to 30, 2026.

What the week gives you

Know where your clients come from, so you stop guessing when a month goes quiet.
Know what to say to each kind of person who could send you clients.
Ask a past client for a referral or a review without it feeling transactional.
Start a relationship with a provider or a community contact without sending a cold email.
Thank the people who send you clients, and know exactly where gratitude ends and paying for referrals begins.
Build your first referral list, even if you haven't had a client yet.
Leave with one referral plan for your own practice, ready to pick up again whenever things slow down.

By Friday, October 30, you'll know where your clients come from and what you're doing about it.

Start my referral plan for $37

Registration closes October 25 at 11:30 PM Eastern.

Five days, one referral plan

Days 1, 3, and 5 are live on Zoom at noon Eastern, one hour each, with time for your questions. Days 2 and 4 are recorded, so you can work through them on your own time.

1 Live

Your Referral Map

Trace where your clients have come from. If you're new, identify the referral sources you can begin developing.

You'll know where your clients come from.

2 Recorded

Past Clients and Word of Mouth

Ways to stay in touch after the six week visit, and how to ask for a referral or a review so it doesn't feel transactional.

You'll be ready to ask a past client for a review or a referral.

3 Live

Providers and Community

Who else already talks to pregnant people every week, and how those relationships actually start. It's never a cold email.

You'll know who to reach out to first.

4 Recorded

Follow Through and Ethics

What a good thank you looks like, and exactly where gratitude ends and paying for referrals begins. There's a legal and ethical line here, and you'll know where it sits.

You'll know how to say thank you and stay on the right side of the line.

5 Live

Your Referral Plan

Put everything from the week into your own referral plan, one you can pick up again the next time referrals slow down.

You'll have a referral plan for your own practice.

I just returned from my first client birth and it was amazing. Your course prepared me so well for every twist and turn along the way. When I asked the OB and midwife to fill out my forms, they said they couldn't believe this was my first time and asked for business cards.

A doula who took my training

Why start now

Referral relationships take time. Sometimes a referral comes in the next week. Sometimes something you do on Day 2 pays off three months from now. There is no guarantee about when.

That is the reason to start in October. The client who calls you in January may be someone you reconnect with this month.

This is the only week on the calendar. I won't offer it again for at least eight months.

Who's teaching this

Hi, I'm Robin Elise Weiss.

I've trained more than 10,000 doulas over 30+ years, and finding clients is one of the questions I hear most from new and practicing doulas.

I've also watched doulas build practices in very different communities, with very different referral networks. This week puts that experience into five days of work you do on your own practice.

PhD, MPH, MSHPE, LCCE, CLC, PMH-C, AdvCD/BDT(DONA)

Certifications and affiliations: DONA International Birth Doula Trainer, Lamaze Certified Childbirth Educator, ICEA Certified Childbirth Educator, PMH-C Certified Perinatal Mental Health Professional, CPH Certified in Public Health

1,500+

Births Attended

30+

Years as a Doula & Doula Trainer

10,000+

Doulas Trained

As seen in NPR, Parents, People, The Bump, Verywell Health, The Washington Post, and Newsweek

What $37 covers

Live with me: Three live hours on Zoom, with time for your questions. Days 1, 3, and 5 at noon Eastern.
Recorded: Two trainings to watch on your own schedule. Days 2 and 4.
Each day: One short exercise.
Workbook: For all five days, with your referral plan and a tracker you keep using after the week ends.
Replays: All five days, available for three weeks after Day 5.
Dates: October 26 to 30, 2026
Registration: Closes October 25 at 11:30 PM Eastern.

One private hour with me is $197. This week is three live group hours with me, plus two recorded trainings, for $37.

$37

for the whole week

Join Doula Referrals on Repeat for $37

Registration is nonrefundable.

Questions

What if I can't make the live days?

Every live session is recorded. All recordings, the live day replays and the recorded days, stay available for three weeks after Day 5. You can catch up on your own time.

I'm new and I don't have clients yet. Will I have anything to work on?

Yes. On Day 1 you'll build a list of the people already in your life who could send someone your way.

I've been practicing for years. Will this be too basic?

You work from your own client history, so the more clients you've had, the more you have to work with. Day 1 starts by tracing where they came from.

How much time does this take?

Each day has one training and one short exercise. Plan on 30 to 60 minutes a day, plus the one-hour live calls on Days 1, 3, and 5.

Will this run again?

Not soon. This is the only week on the calendar, and I won't offer it again for at least eight months.

Is this the same as the Doula Mentoring Collective?

No. This is a standalone five-day intensive on referrals specifically. DMC is a monthly mentoring membership, and I'll tell you about it at the end of the week if you want to keep going.

What if it doesn't work for me?

Referrals keep their own schedule. One can come the week after you reconnect with someone, and another can take months. Both are normal, so there is no guarantee about how quickly they will come, and registration is nonrefundable. Your workbook and your referral plan are yours to keep.

Doula Referrals on Repeat

Sometime this winter, someone you talked to this month may hear that a friend is pregnant. What they say next depends on whether they remember you're a doula.

"Hey, I know a doula!"

Spend five days giving them a reason to say it.

October 26 to 30, 2026. Registration closes October 25.

Join me October 26 for $37